2022 FIFA WORLD CUP

Every four years, the beautiful game takes center stage across the planet. As a global platform, Snapchat enhanced every fan’s experience to cheer on their home country from wherever they were.

The heart of our campaign centered around one word: GOAL! No matter your country, your language, or your soccer experience, screaming this word at the top of your lungs will give you chills.

Through a gamut of fun Creative Tools on Snapchat - Lenses, Bitmojis, Snap Map - Snapchatters were encouraged to connect with other fans around the world.

Role: Producer

Director: Gabriel Novis

Production Company: Los York

Editorial: In-house

Final Deliverables: Snapchat In-App, YouTube