My name is Edric - it’s like Cedric without the “C”.

A California native, I stayed close to home and attended Chapman University, where I earned my B.S. in Business Marketing, with Minors in Advertising and Leadership Studies.

Oh and I also studied abroad in Cape Town for a bit. That was pretty neat.

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I’m currently a Producer at Snapchat, where I’ve been privileged to create with some of the most brilliant minds in the industry. Bite-sized social content, big-time broadcast spots, million-dollar 360 campaigns, high-volume localization, or quirky billboards - I’ve done it all.

As most do before jumping into the brand-side, I spent my first few years in the trenches agency-side at Saatchi & Saatchi (LA) and TBWA\Media Arts Lab.

My favorite things to do at work include being kind, having fun, and making really rad, creative stuff. You know, the stuff that makes people feel warm & fuzzy when they watch it.

In my free time, I enjoy screenwriting, watching the Lakers, Rams, and Dodgers, and of course, pumping these creative muscles into my candle biz: edwicks.