MORE SNAPCHAT

Unlike other social media platforms, people are generally happier on Snapchat because they are connecting with the people they love: their friends and family.

So, we did just that: differentiate Snapchat from social media platforms.

Less social media, more Snapchat.

To accompany the brand campaign’s series of films and digital media, I produced one of Snapchat’s largest OOH initiatives to date. From 100+ traditional billboards, to wrapping taxi cabs in the UK, we set out on a mission to show the world why Snapchat is not social media.

Role: Producer

Design: In-house

Final Deliverables: Traditional Billboards, Digital OOH, Taxi Cab Wraps