#MakeItCinematic

The iPhone 13 Pro was one of the most anticipated Apple launches in recent memory. And what did people look forward to the most?

The camera.

As an intro to the iPhone 13 Pro’s new camera features, we commissioned a handful of the most incredibly talented content creators around the world. With creator briefs & new iPhone 13 Pros in hand, we challenged our Content Creators to capture the most breathtaking shots to show off Cinematic Mode, Macro, and Low-Light capabilities. And in case there were any doubters, the Creators filmed their own behind-the-scenes look at how they did it.

To rally around the campaign, we launched a TikTok hashtag - #MakeItCinematic - to challenge the world to post their own Cinematic magic using the phone’s new features. By the end of the week-long campaign, our hashtag garnered over 1.4M impressions on TikTok.

Role: Producer

Final Deliverables: Due to COVID-19, each Creator set up their own remote shoot and delivered a :15s Hero piece + a :30 BTS feature (including rounds of reviews)