CONTENT CREATOR PROGRAM

Between Toyota’s websites, socials, and print materials, content is easy to exhaust quickly. In an effort to build up a healthy library of new and exciting evergreen imagery, Toyota partnered up with amazingly talented content creators, strategically curated and paired with Toyota vehicles that best fit their individual lifestyles.

We lent each creator their own production vehicle and creative brief: from there, it was off to the races. Acting as full turnkey collaborators, creators worked closely with us to build out a nimble shoot for each assigned vehicle.

Each photographer was tasked with delivering 20-30 fully retouched images of their respective vehicle in its ‘natural habitat’ and in their own creator style, look & feel. While the creator photographed, a skeleton crew documented their journey: by the end of each shoot, Toyota not only received new Evergreen content quarterly, but we also crafted original stories of how the right Toyota can be the perfect partner for any adventure.

Role: Producer

Photography: Quarterly curated roster of content creators

Director: Tony Czech

Final Deliverables: Final retouched stills, BTS docu-style videos