TOYOTA x OLYMPICS

In 2015, Toyota become the first ever mobility partner of the Olympic & Paralympic movement.

Toyota is committed to mobility as a source of inspiration and a way to improve the quality of life for everyone. As such, it came as no surprise when Toyota announced its worldwide partnership with the Olympic and Paralympic games, the largest company partnership of its kind in Toyota’s history.

With a stacked Team Toyota roster of sponsored athletes, we built a comprehensive content plan across broadcast, social, and digital media spanning weeks leading up to and throughout the Games.

Coordinating travel between 4 states, availability for 10+ production vehicles, and unpredictability of 10+ training athletes’ schedules, we needed to be swift and flexible.

At campaign’s end, we accomplished 100+ pieces of content, 88M impressions, and 1 Clio Award.

Role: Associate Producer (supporting Senior Producer from pre-production to delivery)

Director: Sean Ross

Production Company/Agency: Fanology

Final Deliverables: Broadcast, Youtube, Twitter, Instagram, Snapchat, Digital Media, Website Content, Press Assets