Snapchat was never designed to be social media…because it’s not.

It was designed to be different. Rather than be a platform for endless scrolling and empty likes, Snapchat is home to love.

This 360 campaign touched all facets of production - from broadcast, social, digital, radio, print, and OOH.

Role: Producer (lead on OOH/print + supporting EP on films)

Director: Mike Mills

Production Company: MJZ

Post Production: Exile

VFX: Pariah

Color: Trafik

Composer: Emile Mosseri

Sound Design: Beacon Street Studios

Final Deliverables: :60 Broadcast, :30 Social, :15 Digital Media, Traditional OOH, Digital & Experiential OOH, Print

BROADCAST + SOCIAL

BILLBOARDS