TOYOTA INFLUENCER PARTNERSHIPS

As two of Toyota’s most passionate drivers, people have come to accept Loki and Ally as the sources of truth for all things Toyota trucks & roadtripping. Known for their adventurous lifestyles, you’ll never see them too far from their trusty rigs.

With Loki being their original truck influencer, Toyota noticed an insane ROI on their paid partnership posts. With the support of the Media and Analytics teams, we recognized an untapped gap in the market for Truck-Driving Women Adventurers. Equipped with this learning - and with Toyota’s blessing - I spearheaded initial negotiations with Ally Coucke to become Toyota’s first female truck influencer.

While both duos were out traversing the states, I served as the main production liaison for all things contracts, paid post approvals, vehicle loan agreements, and ad-hoc content capture opportunities. After only 1 full year of the partnership, Toyota was already seeing upwards of 700% ROI for the brand as a result of this consistent sponsored content.

Role: Associate Producer

Photography: Kelly Lund (w/ Loki) & Ally Coucke (w/ Petey)

Final Deliverables: Quarterly sponsored content, posted both on their own accounts and @toyotausa