DARING SIMONE

Daring Simone - a Snapchat Original docuseries - followed Olympic G.O.A.T, Simone Biles, as she takes on new challenges outside of gymnastics.

Tasked with key art, press promo clips, social + digital marketing collateral, and one humongous billboard on Sunset, we made the most out of our short amount of time with Simone. Our creative direction centered around the challenges Simone would undertake in her show. Prioritizing minimalist props and strong lighting, the background scenes play a nod to the quirky scenarios Simone finds herself in each episode - a fish market, DJing a house-party, and even beekeeping.

Role: Producer

Photography: Zach Lewis

OOH Design & Editorial: In-house Snap

Final Deliverables: Trailers, Episode Promos, Youtube Organic, Twitter, Instagram, Snapchat, Traditional Billboard, Digital Media